Are you having trouble filling your pipeline?  Are you not attracting enough prospects?  If you answered yes to both questions, then you want to make sure that you have the five essentials in place to not only attract prospects, but to grow your business as well.  So what are the five essentials?

Description of services-Are your prospects clear about what type of services you offer?  For example, if you are a coach, what types of coaching programs do you offer?  Do you offer individual coaching or group coaching or both? Are there other services that you offer? What will the client get or achieve with a particular service? Be specific.

Ideal Client Profile-What type of clients do you serve?  What are some of their characteristics?  What problem do they have that you can solve?  How much money do they typically make?  Are they usually married or single?  What age group do they fall into?  Be specific.

10-second introduction-Okay, so this is just another way of saying “elevator speech”.  If you were on an elevator and a complete stranger says, “Please tell me what you do before I reach my floor.” What would you say?  Would they know who you serve and what problem you solve? Would they know the benefits of working with you?  These are the questions that must be answered in those 10 seconds. Be specific.

Business Cards- This is a must if you are going to be networking; which you should be doing if you are going to fill your pipeline.  There is no excuse for not having your business cards.  If you are reading this and don’t have any ordered, stop right now and go to www.vistaprint.com or www.gotprint.com and order them right away. The only things you will need to have on them are: your business name/logo, your name, your web address, phone and email address and maybe a tagline (this is optional). That’s it!

Website-Okay…you may have heard that you don’t need a website to start making money and that may be true.  However, most people will not take you seriously unless you have a web presence.  When I first started my business, the first thing people would say is, “Sounds great, where can I find your website?” Of course I didn’t have one at the time and it deeply affected my confidence as an entrepreneur.  So… if you don’t have a website, get one.  There are a many sites where you can get one for free. The top two free website builders are WordPress (my recommendation) and Intuit. You just have to pay for your domain name and hosting (usually around $30).  So…get going.

If you are reading this and realize you are missing one or more of the essentials, then ask yourself, “What can I do today to get it?”  Also, you may have noticed my emphasis on being specific. This is because, the more specific you are, the more likely you are to attract your ideal clients. Makes sense?

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About the Author: Ayesha Shabazz is a passionate mompreneur coach who specializes in teaching moms how to overcome fears and limitations, adopt a success mindset, gain clarity and focus and achieve work-life balance. Her company, Unstoppable Moms™, provides actionable strategies, virtual resources, and business tips that empowers and motivates moms who want to start and grow a profitable business. If you are just starting out, please remember to grab your FREE copy of The Ultimate Mompreneur Start-up Guide at http://www.unstoppablemoms.net/